Search Results for: data

Social media and mobile devices are changing how marketers are using customer and prospect information. Chief Marketer spoke with Stewart Pearson, chief client officer at Wunderman Global, on how agencies and agency clients are looking to gain and use data-based insights.

The rate of adoption of iOS and Android devices surpasses anything we’ve seen from any computer technology ever, according to new data from Flurry. The mobile analytics company estimates that there were more than 640 million such mobile devices in use during July. “Compared to recent technologies, smart device adoption is being adopted 10X faster […]

Brands that want to find success in social and mobile shouldn’t be judging their efforts solely by the ROI of sales generated from social channels, says Lisa Gavales, CMO of Express.

Media planners have traditionally relied on measurements such as clicks and unique visitors to guide their online buys, but a combination of shifts in the metrics used, as well as frequency capping within and across ad networks, can significantly boost their programs

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include CoolSavings members, Petcare Rx.com and Sheed & Ward.

In brand advertising, going for the gut yields the gold, according to BrainJuicer’s Orlando Wood. Marketers who tap into the emotional appeal of their ads will also realize quantifiable results — both in terms of viral impact and hard sales metrics such as increased sales and reduced price sensitivity.

Cost Plus World Market runs “Pin It To Win It Contest” that sends players in search of its wide variety of products.

There seems to exist two definitions of performance. One is the definition that our industry has used almost since the inception – a sale or a lead. Performance for us has been about risk further down the funnel. It has been about getting paid when the other person makes money or at least defined by […]

A recent study from xAd and Telmetrics, using data provided by Nielsen, examined mobile consumer behavior and preferences. Among the findings is that nearly 9 in 10 mobile searchers looking for restaurants have the intent of making a purchase within the day. According to “Mobile Path-to-Purchase,” 2 out of 3 consumers notice mobile ads, while […]

Your website is up and running in two languages, and you’re seeing increased web traffic and inbound sales leads. The translated site is paying off. In fact, your salespeople are clamoring for more languages before the end of the year. However, your boss is complaining about the cost of translation and maintenance. And everyone is looking to you for the solution. What’s a marketing executive to do?

Here are five tips to ensure that your global web strategy continues to gain traction: