Search Results for: data

Speed, perseverance and timing are all key factors when it comes to converting leads with phone and email contact. A new study from Leads360 looks at best practices for marketers using phone and email correspondences to convert their leads. Among the findings is that the sixth call might be the charm that closes the deal. […]

According to eMarketer, the growth of average time spent per day with mobile (nonvoice) by U.S. adults is 51.9 percent this year, which dwarfs the 3.6 percent growth of time spent with traditional online. Research from Net Marketshare found that mobile’s share of global browsing traffic was 10.3 percent in October, marking the first time […]

Facebook has been the noticeably absent giant from the online advertising’s effort to regulate itself as an industry. More specifically, the Digital Advertising Alliance (DAA), an association of ad trade groups, is placing Ad Options icons on its members’ ads to inform consumers about the kind of data advertisers and ad-related firms are collecting to […]

Ad targeting has had a big 2012 so far, and all signs are pointing to a continuation of its momentum in 2013. Facebook going public in May highlighted data and inventory, two advertising commodities that became hot topics in 2012. “The recent introduction of the Facebook Ad Exchange (FBX) represents a huge opportunity for advertisers […]

Facebook Gifts is now selling iTunes digital gift certificates. When a Facebook user purchases an iTunes gift card, they will be able to set the amount put on the card ($10, $15, $25 or $50) and attach recommendations for what the recipient should spend their iTunes credit on. Recommendations can be categories, like “Top Albums,” […]

Lists featured this week include Ranger Rick Jr., Seattle Met Magazine and Zantrio Email.

Thanksgiving can be a stressful time for many people, as travel plans, family gatherings and grueling hours of cooking all merge to create a perfect storm that would seek to destroy everything the holiday is meant to be. To help our readers fight against the coming onslaught, we’ve asked marketers to share what they’re thankful […]

Walgreens debuts its first loyalty program, Balance Rewards.

Boston-based Mobee secured $1.1 million in seed funding and is out of private beta this week. The company’s app rewards shoppers who provide relevant feedback about businesses they visit. It’s based on the mystery-shopping experiences of one of the company’s co-founders. Mobee uses a concept of “live mission,” which ask users to rate things like […]

Local Social Summit 2012 took place in London last week. Panelists from the U.K., U.S. and Canada attended and shared their thoughts on the local/social industry. Here are five important trends affecting the “LoSoMo” industry highlighted at the summit: 1) mobile is king; 2) the rise of local discovery; 3) data purity and ubiquity; 4) […]