Search Results for: data

Epic Marketplace Inc., an online advertising network, has settled with the Federal Trade Commission (FTC) on charges that the company used “history sniffing” to surreptitiously and illegally gather data from millions of consumers about their interests in medical and financial issues. The history-sniffing technology enables online operators to “sniff” a Web browser to see what […]

Monetate has generated an infographic about the challenges and opportunities presented to retailers by the emergence of “big data.” The company notes that retailers knew how to use customer data to run their offline operations, but the mobile and social explosions have changed things. Here are some of the interesting pieces of data included in […]

A June 2012 DemandGen report found that 42% of marketers say marketing management and its impact on revenue is actively tracked by their company’s CEO.

Digital marketing has become a game driven by data, insight and execution, which has opened up the door for permission-based email to establish itself as a proven digital marketing tactic with legs. “Email has firmly established itself as the workhorse of digital marketing — nurturing leads, aiding customers’ purchase decisions and keeping customers connected to […]

Each week, Chief Marketer features a selection of files new to market. Lists offered this week include American Wildlife Foundation and Ageless Iron Almanac.

Real-time bidding (RTB) is proving to be quite beneficial for mobile ads, according to Adfonic’s “Global AdMetrics Report” for the third quarter of 2012. The social networking channel in particular experienced significantly higher click-through rates (CTRs) thanks to RTB. Adfonic’s report also found that not all mobile ad formats are created equal. RTB grows in […]

Google has acquired couponing platform Incentive Targeting, both for the expertise of the company’s employees and for its capabilities. Incentive Targeting enables CPG and grocery businesses to run promotional campaigns on its self-service website, though its technology can be applied to other industries. “Our unique approach slashes the cost, time, and effort required by letting […]

FreeWebsite.com has created an infographic detailing how a brand can build their presence online and how it can help their business. “Today, businesses must establish a powerful presence online in order to attract customers near and far,” according to the company. “A website creates personal connections with customers by establishing loyalty through brand awareness. Websites […]

Marketers are unprepared to take on cross-channel marketing considering that 78% believe the strategy is either “important” or “very important” to their business.

Speed, perseverance and timing are all key factors when it comes to converting leads with phone and email contact. A new study from Leads360 looks at best practices for marketers using phone and email correspondences to convert their leads. Among the findings is that the sixth call might be the charm that closes the deal. […]