Search Results for: data

Arm & Hammer is using a mobile coupon as a way to gather customer intelligence from some retailers not willing to share that data.

How can you assure that your brand’s emails are among the messages that actually land in customers’ inboxes and not in their spam folders?

Thanks to an abundance of files on the market, consumer email list rental prices are at an all-time low, according to Worldata’s fall 2012 list price index.

List featured this week include Drapers & Damon’s and Deseret Book Catalog Blow-In.

Google has distributed a test version of its new iOS-friendly mapping app to select individuals outside of the company, according to a report from The Wall Street Journal. The app will use Google’s own data and will include turn-by-turn navigation, which wasn’t included in the previous Apple version of Google’s Maps app, thanks to the […]

Secret pinboards are the latest do-da from Pinterest offering an element of mystery for brand marketers to tap into in a number of interesting ways.

“If you don’t apply the right processes behind [a marketing automation system], then you’ve bought a very expensive email system,” says Debbie Qaqish, chief revenue marketing officer, Pedowitz Group.

To meet rising customer expectations, brands need to engage consistently across established and emerging communications channels in a meaningful, personalized and interactive way. The reality can sometimes feel like the complete opposite, and that reality is creating pressure on CMOs

Mobile ad creative and messaging have a major impact on the effectiveness of a mobile advertising campaign. This means testing and refreshing are crucial. Here are five best practices for putting together mobile ad creative, in addition to blind data to show how ad creative makes a difference: 1) Keep messaging simple: if a user […]

Too many marketers still look at mail as a single-channel communication tool and neglect its unique ability to play a key role in a well-executed, integrated multichannel communication plan.