Search Results for: data

Lists featured this week include American Water Works Association and Healthwire eNewsletter.

By Dan Cronyn, director of consumer marketing for TheLadders

As director of consumer marketing at TheLadders, I get a lot of exposure to the world of job seekers. Not everyone looking for jobs is unemployed or unhappy, and not everyone happy at their jobs is planning to stay there forever. We get all kinds of job seekers but hear similar frustrations from everyone.

LivingSocial was compelled to step in and clear the air after PrivCo, a private company data specialist, released a report about the daily-deal company’s fresh round of $110 million in funding. The report, titled “LIVINGSOCIAL Receives Emergency $110M Debt Infusion From Existing Investors With Oppressive Terms,” captured the attention of many. LivingSocial CEO Tim O’Shaughnessy […]

If your marketing team plans to take on a significant marketing technology upgrade this year, your most important first step is to build smart business requirements to guide the team.

According to a recent study from Simply Measured, 59 percent of the world’s top brands are now active on Instagram, up from 54 percent back in November. This puts Instagram behind Pinterest (69 percent), Google+ (70 percent), Twitter (97 percent) and Facebook (99 percent). “Since we first started tracking the Interbrand 100 back in August […]

The Vidalia Onion Committee is about to embark on a new three-to-five year program called the “Vidalia Flavors of Summer.”

Lists featured this week include Yum Food and Fun, City Magazine and Bloomberg Brief Financial Intelligence Email.

Many marketers have tested multiple kinds of campaign management tools, and that has created a multitude of unwieldy data silos.

Global staffing firm Kelly Services has been using Data.com to help land and grow accounts while also using it as their de-facto lead generation tool.

Traditional marketing goals such as brand awareness or press coverage mean nothing if they don’t translate measurably into increased reach and conversion.