Search Results for: data

A long-term email deliverability plan helped Indigo Books boost open and clickthrough rates.

For marketers, the value of data is immeasurable. From the ability to rapidly scale marketing campaigns and target valuable customers to identifying defection patterns in order to prevent churn, data-driven insights can have a real impact to your company’s bottom line. But with the seemingly endless menu of Big Data and predictive analytics tools, technology […]

Lists featured this week include Beckett Media Masterfile and the Federal Bar Association.

Dealing with data outliers requires a careful consideration of a number of statistical methods, and is no task for data debutantes.

Lead generation in the education vertical is in a state of flux today, as schools wean themselves off of older tactics, tidy up their online activities and focus more keenly on quality over quantity. Despite the fraud, over-shared leads and reputational concerns afflicting the vertical, schools are still ramping up their spending. The “2013 EDU […]

Visual content is all the rage these days and it seems that LinkedIn is catching the fever, too. At the beginning of this month, the social network introduced a feature enabling users to post visual content (e.g., images, videos, presentations, etc.) to their profiles. Today, LinkedIn is announcing an enhanced updates feature, which lets users […]

(CMSWire) An astounding $83 billion is lost each year in the U.S. thanks to poor customer experiences, an IBM report has found. To combat this, the company recommends a number of fixes including understanding and engaging customers; evaluating and prioritizing channels and creating a consistent customer experience. This article lays out the findings, comparisons between […]

No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.

If they’re savvy enough, retailers can leverage big data to create a better experience for shoppers both online and offline.

If you’re advertising on Facebook, chances are you’re hoping to turn those users into customers. The problem on Facebook is that it’s often difficult to see the end of the funnel, and it’s easy to get distracted by all the metrics and data at your fingertips. Direct-response campaigns on Facebook enable marketers to use pixels […]