Search Results for: data

Successful omnichannel marketing both utilizes and generates data, which helps marketers back up the business value of their programs.

No more is the digital world a place where consumers have to be, but rather a space that they love to be in.

Here’s 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.

If you’re a marketer or webmaster who has yet to dig into what schemas are, you could be missing out on clicks and other benefits. Schemas are HTML tags that webmasters can use to mark up their pages in special ways recognized by major search engines. “On-page markup enables search engines to understand the information […]

Lists featured this week include Van Bourgondien’s Dutch Bulbs, Raspberry Ketone Diet System and AMG Health Insurance Responders.

Who says the daily-deals sector is dead? About 12 hours after Half Off Depot acquired CrowdSavings for $6.4 million in cash and stock, it was revealed that Groupon acquired MashLogic, the company behind Britely, a browser add-on tool that lets users save and share things they see on the Web. Don’t get intrigued by Britely, […]

Blockbuster brands like Disney on Ice, Spider-Man Turn off the Dark and Ringling Bros. use mobile to sell tickets, grow databases and entertain audiences.

If PPC marketers have time to take a breath in the midst of the ballyhoo surrounding Google AdWords enhanced campaigns, they should take some time to read this article from Dave Schwartz, vice president of client services and marketing at DataPop. In a guest post for SearchEngineWatch, Schwartz points out the seven deadly sins of […]

By Gary Brooks, CMO of Cortera

B2B marketers have a tremendously difficult challenge. CEOs are continually expecting CMOs and VPs of marketing to provide more leads that are more sales-ready than those they have previously delivered. Yet most of these marketers have to deliver these results with the same or fewer resources.

Monopoly’s Facebook contest ends in defeat for the iron and victory for the cat.