Search Results for: data

Marketers should know that Google Trends is a helpful tool for conducting keyword research, especially when it comes to finding out what searchers are interested at this very moment. On Wednesday, Google unveiled a neat new feature for Google Trends: Top Charts, which the company describes as “lists of real-world people, places and things ranked […]

Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%.

Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase.

Lists featured this week include Coastal Angler and The Word Among Us.

Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever.

Consumers are watching video everywhere, and marketers need to be prepared. Here are some best practices to help you succeed in the brave new world of video convergence.

In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. Supporting the channel is a yearlong “DTour of a Lifetime” competition offering six people the chance to be brand ambassadors traveling the world and documenting their adventures on the channel. […]

Many marketers adore social media because it’s viewed as a mostly free channel for driving engagement and sales. But a recent study from Kenshoo Social, conducted by Forrester, has findings that make a strong case to see social media more as a paid channel. Social tactics: free vs. paid According to the study, which is […]

“Big data,” “mobile marketing,” “predictive analytics,” “convergence analytics”

Learn how Dunkin’ Donuts employs a local social marketing strategy from the corporate level.