Search Results for: data

All by itself, big data doesn’t matter. What matters is the application of big data to accomplish business objectives.

In a move that shouldn’t come as much of a shock to anyone, Groupon has announced a “leadership change” that involves the replacement of now-former CEO Andrew Mason with a new “Office of the Chief Executive,” comprising executive chairman Eric Lefkofsky and vice chairman Ted Leonsis. The move is effective immediately. Lefkofsky and Leonsis will […]

Many marketers forget that direct mail’s success boils down to creative, timing, the offer and data.

Industry-first data integration on demand helps marketers unlock 10x customer lifetime value

SEATTLE – February 26, 2013 – Marchex, Inc (NASDAQ: MCHX), the leader in mobile and call performance, today announced an enhanced partnership with Kenshoo (www.Kenshoo.com), the global leader in premium digital marketing technology, to make it easier for digital agencies, media companies, publishers and others managing local business campaigns to increase the number of phone calls generated from paid […]

Foursquare has been busy showing small-business owners various forms of love lately. But to remind us that they’re still a social media platform for the people, the company has announced two new partnerships with Visa and MasterCard, which will allow credit and debit card users to claim discounts at participating retailers. These discounts will appear […]

Big data has enabled marketers to enter the consideration set further downstream, creating new opportunities to acquire customers more efficiently with behavioral advertising.

The dirty little secret about the wonderful world of social media data is that at least some of the data you’re collecting, storing and reporting is inaccurate. This is fine, so long as you know where the flaws are, according to Nan Dawkins at Marketing Land. “Understanding where data falls short will help you field […]

Jon Suarez-Davis, vice president, global digital strategy and North America Media at Kellogg, talks about how the brand got back to the simple view of consumer insights.

YP (aka the new version of the Yellow Pages, as of May 2012) has announced that it raked in more than $350 million in advertising revenue attributable to mobile. Using numbers from IDC (International Data Corporation), YP says this makes it the No. 2 company in the U.S. mobile advertising industry. According to the company’s […]