Search Results for: data

What if publications like Reader’s Digest targeted different segments of their readership, rather than just their main core audience?

Lists featured this week include Athleta and Food & Beverage Magazine.

Most people will tell you that writing good ad copy requires a strong call to action (CTA) in order to tell the consumer how you want them to act. But marketers should consider whether CTAs are actually necessary in all PPC ads. “Do your consumers relate better to points of interest? Are they more concerned […]

Brett Groom, senior vice president of content integration at ConAgra Foods, on the company’s latest “Child Hunger Ends Here” campaign.

O3 World, a Web design and strategy agency, has put together an infographic detailing the path to purchase in today’s online and mobile world. It walks us through a four-step example of how a consumer might navigate his way to a purchase. The infographic also includes some interesting bits of data, including: –

The mortgage industry is on the comeback trail after being slammed by the subprime mortgage crisis. But with this gradual return to normal activity comes increased scrutiny by organizations like the Consumer Financial Protection Bureau (CFPB) and the Federal Trade Commission (FTC), which is cause for concern for companies that generate, buy and sell mortgage […]

Conversion rate optimization (CRO) begins before you start testing, according to Purna Virji, online marketing manager at Stroll, who writes for Search Engine Watch. Before generating ideas for CRO, marketers need to have a good understanding of quantitative and qualitative data. “This way, every time you read a new tactic you have a better frame […]

Lists featured this week include National Museum of American Jewish History and SOLES4Souls.

All by itself, big data doesn’t matter. What matters is the application of big data to accomplish business objectives.

In a move that shouldn’t come as much of a shock to anyone, Groupon has announced a “leadership change” that involves the replacement of now-former CEO Andrew Mason with a new “Office of the Chief Executive,” comprising executive chairman Eric Lefkofsky and vice chairman Ted Leonsis. The move is effective immediately. Lefkofsky and Leonsis will […]