Search Results for: data

Performance-Based Distribution and Lead Scoring Help Businesses Harness Big Data to Dramatically Increase Sales Performance

Raytheon CMO Pam Wickham shares ways defense contractor Raytheon is building B2G relationships in social media.

Lists featured this week include Gevalia Package Insert Program and the Boden Masterfile.

Up until now, the use of hashtags on Facebook has been sort of #annoying and #pointless, since the biggest social network in the world doesn’t currently turn hashtags into functional conversation organizers. Well, according to a report from The Wall Street Journal, Facebook is working on giving life to hashtags on its site, taking a […]

Marketers can drive better results in less time with Industry’s best, integrated solutions Philadelphia, PA (PRWEB) March 14, 2013 LeadiD, the first and only independent, neutral platform that collects definitive information about the origin and history of an online inquiry, today announced LeadiD Marketplace, a single source for best-in-class marketing solutions that support the LeadiD […]

Too much love in the air February to think about business? Well then, now’s the time to catch up on the top reader pick’s from the month of love.

There are many criteria a marketer needs to consider before commencing on a long-term engagement with an influencer.

This is Part 1 in a two-part series on influencer marketplaces, which comprise social partners (influencers) and brand marketers. Part II will focus on the role of brand marketers.

A three day event designed to educate marketers on critical issues affecting the data-driven marketing industry begins this week.

By Micky Long, vice president and practice director of lead nurturing, Arketi Group

Let’s be clear: I’m not asking you to confess whether or not you floss daily. That’s between you and your dentist. But we are seeing an alarming trend among B2B marketers in an area equally as troubling as bad dental habits: poor data hygiene.