Search Results for: data

Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.

Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.

Constant Contact, a multiplatform marketing company, has created an infographic that’s perfect for small businesses wondering how they can take advantage of the summer. “What Today’s Social Landscape Can Offer Small Businesses Tomorrow” uses the company’s data to offer a look at how small businesses can experiment with some bolder social media tactics during the […]

Lists featured this week include Carus Publishing and Crutchfield.

Here’s an update on effective marketing software integration that every marketer needs to know to deliver a rewarding customer experience.

As the Internet changes the way prospects access products and services, businesses must focus on new ways to reach their target. Video marketing is one way.

Snapple’s “Win Nothing” Sweepstakes offers 70,000 prizes to surprise drinkers when they pop the top. Maybe a tip or two for you? It’s all under the cap.

These 7 Dos and Don’ts of mobile app marketing shed light on vital aspects marketers need to focus on to ensure their promotional activities drive results.

Monetate, which offers conversion and optimization solutions for companies, has put together an infographic showing how big data can help businesses deliver personalized and segmented communications to customers. It splits the discussion into four parts: the big data problem, the segmentation opportunity, how big data drives results, and keys for data and segmentation success. Here […]

Social media campaigns are powerful for B2B marketers who use them to nurture prospects and collect user intent. Here are four approaches marketers can use.