The Importance of the Hub-and-Spoke Model for B2B Social Media
Jon Reed (diginomica)
B2B companies are struggling to tap into the full potential of social media platforms, and that’s probably because many of these companies merely blast their messages through these channels. The correct approach is using social media to “extend conversations and pull audiences into a content-rich website with plenty of lead conversion opportunities” —in other words, a hub-and-spoke model. This means blogging, as hard as it might be, is of utmost importance.
