Search Results for: data

It’s no secret that lead scoring is important for marketers and sales teams: Two-thirds of marketers said lead scoring is important to their success, according to HubSpot’s “2013 State of Inbound Marketing” report. However, what might not be so apparent is that there’s a lot that can be done to improve how leads are scored. […]

Que Commerce, a digital marketing firm, has shared an infographic offering a thorough overview of digital marketing for real estate agents. It covers the top 10 real estate sites, the current vs. trending lead-generation model, the implications of popular online marketing channels for prospects, the power of search and what the real estate lead funnel […]

Last week, USA Today reported that Google is working on an alternative to third-party cookies, which has significant implications for advertisers and stakeholders that earn their keep from the current paradigm of online tracking. The anonymous identifier for advertising, dubbed “AdID,” is largely a mystery at this point, but it’s not too early to consider […]

Lists featured this week from Chief Marketer and NextMark include Alloy Apparel and the Pennwell Technology Email Masterfile.

A new portal launched by data broker Acxiom gives consumers a chance and see just how much and exactly what personal information the company has amassed about them.

Here are four ways you can break down internal and external silos by priming both the communication and execution channels.

When you are setting objectives for online video, there are three buying models that require unique creative executions and consideration.

A recent survey revealed 20% of U.S. marketers no longer allocate separate traditional and digital marketing budgets, but instead incorporate digital activities directly into each marketing function.

Many consumers say they think personalization is a superficial tactic. But it’s popular among marketers. Where’s the disconnect?

Even in a digital world, don’t forget real face-to-face conversations when it comes to generating customer feedback.