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Lists featured this week from Chief Marketer and NextMark include Worship Leader and The Daily Witness.

Check out these interviews with featured B2B LeadsCon presenters.

Here’s five ways to create online sweepstakes that are beneficial to both the brand and the consumer.

Whether they’re figurative or literal, walls that stand in between marketing and sales teams can stifle a B2B company’s ability to generate, nurture and close leads, which has implications for the bottom line. According to research from Huthwaite, a sales and marketing performance training firm, nearly 75 percent of B2B companies that define their sales […]

Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise.

With virtually every phone now equipped with a GPS, and users comfortable sharing their location, here’s two innovative ways to use geo-fences at events.

B2B companies are struggling to tap into the full potential of social media platforms, one answer is to employ the hub-and-spoke model.

If you’re not moving forward, you’re already falling behind. That mantra holds plenty of weight for marketers, who are constantly summoned to learn the ropes of the latest “killer” tactics and strategies. These days, content marketing has the spotlight, and rightfully so. It’s essential for any marketer looking for a way to generate and nurture […]

A revamped mobile website has helped Deb Shop giver mobile shoppers a better experience, allowing them to navigate more easily through over 30,000 SKUs.

A few years back, Nike’s Digital Sport division’s first release was Nike+, a running customer experience app co-developed with Apple.