Search Results for: data

When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.

With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands.

Mailing lists featured this week from Chief Marketer and NextMark include Landscape Architect Business and the LexisNexis International Masterfile.

Infographics are, for better or worse, all over the Web these days. They offer marketers a visually charged way to quickly and simply convey loads of information, a boon in this era of content marketing, all things images and short attention spans. So it’s not surprising that SlideShare, owned by content-focused LinkedIn, has announced a […]

For the agencies behind the scenes running sweepstakes life can be complicated. Here are eight sweepstakes mistakes to avoid.

Modern-day B2B marketing is more inbound than before, and it depends more on content and less on marketing collateral.

About 1 in 4 Facebook brand pages in the U.S. has an app requiring a social opt-in. But few brands go beyond asking for an email address to opt-in.

Back in February during the company’s fourth-quarter 2012 earnings results, LinkedIn CEO Jeff Weiner mentioned the prospect of serving sponsored content within users’ activity streams, adding that the company had been testing in-steam ads for a few months beforehand. Today LinkedIn has officially unveiled Sponsored Updates, which takes a page from Facebook’s Sponsored Stories playbook. […]

Edo Interactive, a company that helps advertisers run card-linked offers, has put together an infographic that helps marketers better understand what kind of reach $100,000 actually buys across various channels. The presented information not-so-quietly makes a case for edo’s line of work, but it pulls together data from various resources and presents a helpful overview […]

Lists featured this week include Dover Saddlery and Camp Business Magazine.