Search Results for: data

Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.

Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.

Lists featured this week include BookSpan, Sharper Image and Information Week.

How can brand marketers stay ahead of the curve when it comes to the mobile event craze? Here are five helpful tips to consider:

Lists featured include Chadwick’s/Metrostyle Masterfile, Country Gardens and Thompson Information.

Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.

Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.

Here are three ideas for using video to turn your LinkedIn page into an engaging social destination for your audience.

Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.

If a site is just a few years (or sometimes months) out of date, it can very likely be turning away potential customers or leads.