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The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.

Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with the customer and moving back all through the organization.

Here’s a bit of news. CMOs get fired. A lot. In fact, we’re the most fired executive in the board room.

Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost, according to Forrester Research.

A mobile marketing tour is an important marketing component in Red Roof’s launch of its new PLUS+ lodging properties.

About 41% of total CRM software last year was driven by organizations that were looking to replace legacy systems or provide alternative, complementary functionality.

The B2B Leadscon Summit Full Agenda is now available here. This event gives you the opportunity to hear from the B2B Lead Generation experts and learn the latest tactics of B2B marketing on: B2B Customer Acquisition Lead Nurturing From Good to Great with Lead Conversion Why Customer Retention is Key How to Drive Revenue with […]

CM talks the evolution of big data and predictive analytics, how technology has evolved to bring the benefits to more marketers and where the space is heading in the future with data scientist Dean Abbott.

If you don’t learn how and where to reach Millennials, be prepared to lose their business.

Most lead generation companies offer both shared and exclusive leads, although shared leads are more common.