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Chief Marketer’s new B2B Top Shops will feature the best B2B marketing agencies. Learn how you can be a part of this essential listing.

There’s huge marketing opportunities in mobile messaging apps, and brands need to catch up. Here’s how.

Are you a Top Shop? The Call for Applications for the 2014 Top Shops is now open. The deadlines in June 9, 2014.

It should come as no surprise that data science is automating the buying of supply side inventory for online advertising, and it’s gaining a sizable foothold.

Here’s a short list of 8 of the 20 best practices for deeper engagement for video content marketing. Get the other 12 here too.

A look inside IBM’s annual Smarter Commerce Global Summit.

A decrease in mailing frequency and a increased focus on modeling boosted National Geographic Society’s year-over-year response rates.

This author makes the case that summer marketing is more about consumer behavior and other lifestyle factors rather than big summer holidays.

Marketers are finding ways to use social peer pressure as a marketing tool to move consumers to action.

Here are 4 mobile tactics retailers can use to bring consumers into a brick and mortar store.