Search Results for: data

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afoul of privacy and regulatory issues.

CMOs spend too much time trying to drive instant revenue through push and not exploring other rich messaging formats for mobile devices.

Penton has launched its new SmartReach division, featuring a database of 16 million B2B records representing 7.8 million unique businesses.

Enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects.

Data analysis of social sentiment isn’t perhaps the best way to pick the NCAA Final Four, but it does provide some interesting trends.

The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.

Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.

The lead gen industry has moved away from a model that puts emphasis on only quantity, and shifted to a system where quality matters.

Why DataMentors says Big Data isn’t just for big businesses.

B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.