Search Results for: data

Having a customer-centric view is great, but a data-centric view can help you understand intent.

A sea of engaged customers doesn’t necessarily lead to increased sales. Data is key to bridging the gap.

Lists featured this week include Gannett Newspapers Billing Statements and Huck PAC.

Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg’s blog this week provided a rundown of things marketers can do to make the most of it.

The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.

Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.

Big data isn’t strictly for traditional digital marketing campaigns—mobile marketers can take advantage of new avenues of information to better target relevant audiences and turn them into customers.

Having a blueprint in mind and clear success metrics are among the ways you can quantify the success of your marketing technology spending.

Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.

Lists featured this week include Better Senior Living and the Innovation B2B file.