Search Results for: data

Ad tech has never been terribly comfortable with the data privacy discussion. Neither have the brands. The reason for this awkwardness is twofold.

A strong brand monitoring and measurement framework rests on a foundation of sound data management, analysis, marketing process orchestration and measurement techniques.

Data…we’re practically swimming in it. Here’s a quick rundown of what marketers need to know about data in all forms, including 8 tips for getting the most out of second-party data.

With the rise in popularity of content marketing, B2B marketers have a lot to show their B2B counterparts.

With co-creation and crowdsourcing people build a personal connection to the brand through content creation.

Pokémon Go exploded seemingly overnight. The augmented reality app’s astounding success is due, at least in part, to its mastery of viral loop marketing.

Try these four musts to improve ROI with influencer marketing.

In this article from Forbes.com, marketing leaders were interviewed about their views on the most important attributes needed to succeed in the digital world.

Want to get started in account based marketing? Make sure your sales and marketing are aligned about which accounts are your top accounts and why.

To maximize your marketing attribution efforts, concentrate less on the absolute measures a touchpoint contributes to conversion, and more on the areas that impact results most.