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Brand reputation often hinges on whether a company actually delivers on what it promises consumers.

Here are four tips to help prove the value of PR
in marketing to your company’s c-suite.

Affiliate marketing, in particular, is poised to reap the benefits as marketers
increasingly adopt more AI optimization techniques.

Consider these five ideas for making your multicultural marketing campaigns inclusive.

Less than one in five B2B firms are using AI, but the majority of those already
on the AI train are forecasting a double-digit lift in the next two years.

Consider these steps to find your center of gravity to keep the audience
—and the presenter—focused and engaged with your presentation.

Citrix CMO Tim Minahan shares how the brand is leveraging a partnership
with Aston Martin Red Bull Racing to create engagement with B2B decision makers.

CMO Shannon Keller plans to move True Food Kitchen forward through strategic
brand initiatives, partnerships, events and innovative programs.

New research shows that airports present a key opportunity for B2B brands to connect with business decision makers on the go.

Domino’s, T-Mobile and Jet.com are among a small handful of companies that have
implemented a marketing strategy offering stock to their customers.