Search Results for: data

Consumers are using digital channels more than ever,
but they haven’t hung up the telephone completely just yet.

Brands have a corporate responsibility, as well as a commercial incentive,
to demonstrate why they need consumers’ data in the first place.

The typical length of a B2B video is getting shorter, but viewers are
watching longer, according to a new report from Vidyard.

A strong presentation bridges the gap between a creative’s vision and a
client’s perception and can lead to buy-in or outright dismissal.

One year into a new SEO strategy, TripAdvisor’s SmarterTravel is
seeing traffic increases of up to 70 percent for some brands.

Think a bulldozer is an analytical, emotion free purchase? Think again, says Victoria
Morrissey of Caterpillar. Emotion—and risk—play a huge role in B2B.

Advances in machine learning and AI are revolutionizing all aspects of business
and industry, but most marketers have only scratched the surface.

Of the 610 million users on LinkedIn, would you guess that more than 50 million
are in manufacturing? Here’s why you need to engage these B2B professionals.

Keeping on top of pop culture trends and online metrics are a crucial part
of TeePublic’s strategy to connect with consumers’ geek needs.

Execs from top B2B firms like ingredients manufacturer Univar and component provider
Molex discuss the impact of agility and metrics on their organizations.