Search Results for: data
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Digital
Using Product Data to Enhance Omnichannel Growth for CPG Brands
How a unified product platform can help streamline and enhance omnichannel growth.
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Technology
How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies
Levi’s AI chief Katia Walsh discusses applying AI to marketing processes, transforming the 170-year-old company into a digitally-advanced brand, combatting bias in algorithms, and more.
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Cynopsis: Esports
07/01/22: USC and UCLA revived college expansion with an unexpected move to the Big 10
Friday July 1, 2022 A radical shift in the college sports landscape sees USC and UCLA, two of the Pac-12’s flagship programs, reportedly planning to leave the conference for the Big Ten as early as 2024, according to multiple reports, which state that the process is already underway and an announcement could come within the […]
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Cynopsis: Esports
06/30/22: Sony is launching a new gaming line with a trio of deals with esports events
Thursday June 30, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Sony Electronics is launching its new gaming gear brand with a trio of high-profile deals that will include monitors and headsets, among other products. With the launch, the company’s new INZONE brand tied up partnerships with the Evolution […]
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Cynopsis: Esports
06/29/22: The PGA TOUR and DP World Tour deepened their alliance
Wednesday June 29, 2022 The DP World Tour and the PGA TOUR are deepening their ties, locking in a new 13-year operational joint venture partnership. The partnership will run through to 2035, with the PGA TOUR increasing its existing stake in European Tour Productions from 15 percent to 40 percent, while leveraging the DP World […]
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PREPARING FOR THE COOKIEPOCALYPSE
How transparent consumer data practices can support value and personalization in the face of third-party cookie deprecation
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Cynopsis: Esports
06/27/22: ESPN’s Linda Cohn talks 30 years at ESPN
Monday June 27, 2022 July sees Hall of Fame sportscaster Linda Cohn celebrate a 30-year milestone at ESPN, where she is – among other roles – the longest-tenured anchor for the network’s signature program SportsCenter. Cohn joined ESPN in 1992 and anchored her first SportsCenter on July 11, 1992 and in 2017, she was inducted […]
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Digital
Marketers on Fire: Patricia Corsi, Global Chief Marketing & Digital Officer, Bayer Consumer Health
An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.
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Cynopsis: Esports
06/24/22: The NHL sealed a deal with Sweet to produce NFTs
Friday June 24, 2022 The National Hockey League Players’ Association, the NHL, the NHL Alumni Association and non-fungible token (NFT) distribution platform Sweet cooked up a new multiyear partnership naming Sweet the Official NFT Digital Collectibles Marketplace and an Official NFT partner of the NHL, NHLPA and NHLAA. With a planned launch at the start […]
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Cynopsis: Esports
06/23/22: FaZe Clan got clearance to go public with its merger.
Thursday June 23, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. FaZe Clan has the green light to go public, where they will be listed on the NASDAQ exchange following the org’s merger with SPAC was “declared effective” by the SEC. Last October, FaZe Clan announced plans for the […]