Search Results for: data

Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.

  A SeeHer Series As we celebrate the 50th anniversary of the passage of Title IX, there’s much to cheer about. Yet the game is far from over. The advancement of women’s sports has been slowed by a lack of resources in measurement and comprehensive assessment tools. To meet this challenge, SeeHer’s initiative, SeeHer in […]

  Thursday October 6, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Yesterday saw more big news from GAMURS, the gaming, esports, and entertainment media network, which announced a $12M Series A round to expand on growth model. The raise was co-led by Elysian Park Ventures, the private investment arm […]

With an average of 50 customers to manage, it is very hard for Customer Success teams to give every customer the proactive and consistent engagement the account needs to stay happy and healthy. It just doesn’t scale. With the Gainsight-Conversica integration, Conversica AI Assistants proactively initiate and hold two-way conversations based on customer health triggers […]

How General Motors is making progress with its first-party data strategy.

Pain points and potential solutions marketers can implement to improve the customer service experience.

  Thursday September 29, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Big swerves from Gen.G, which is partnering with motor oil brand Mobil 1 to launch a “joint, first-of-its-kind Rocket League program” titled Gen.G Mobil 1 Racing. Elevating its existing relationship with Rocket League, Mobil 1 is expanding its […]

  Thursday September 22, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. With three new VALORANT International Leagues on deck that will each feature 10 partnered teams, Riot Games identified the 30 teams who will occupy those slots next year. The publisher noted that final selections were based on three […]

We spoke with Santander Bank’s CMO about its US Open campaign, expansion plans for the future, the importance of leveraging partnerships, and more.

Consumer behaviors that changed during the pandemic are here to stay, fueled by a desire for convenience. Amid all this change, marketers are doubling down on efforts to make smart, data-driven decisions. Learn strategies to apply and thrive through 2022 and beyond in an era where privacy regulations and consumer concerns are at the forefront.