Search Results for: data

  • Clorox Issues Warning Regarding Lottery Scam

    The Clorox Co. has issued a warning about a lottery scam targeting consumers, particularly the elderly, throughout the U.S. Victims of the scam report receiving a letter that claims they have won a large cash prize from the International Lottery …

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  • Live From NCDM: For KinderCare, Segmentation is Child’s Play

    Anyone who has ever given a toddler a baseball glove or a 12-year-old the latest incarnation of an Elmo doll quickly realizes that children are not a homogenous demographic group. This realization is often accompanied by tears (of the gift recipient, not the giver).

  • Agencies Now Direct SEM Spending, Says Report

    Search engine marketing agencies now direct the majority of SEM spending in the U.S., according to a report from Jupitermedia Corp.

  • Listline e-Newsletter

    Great Life Solutions Inc. has a postal list of 220,000 men and women who
    paid $100 during the last three months to receive an information kit
    that describes how to become a distributor of dietary supplements.

  • Listline e-Newsletter

    Conrad Direct is the new manager of Children’s Wish Foundation
    International’s donor list. Several segments are available, including
    57,343 donors who contributed $5 or more within the last 12 months.

  • Live From NCDM: Change at the Top at Primis

    Primis Marketing Group, the growing data services company, has a new CEO.
    John V. Healy, who served as group executive/officer for Equifax Marketing Services until his departure last Friday, has assumed the job, replacing Primis co-founder Robert K. Sher.
    Sher has been named full-time chairman.

  • Live From NCDM: Clustering Is Disney’s “Better Mousetrap”

    If, while attending the National Center for Database Marketing conference, a Sunshine State visitor goes online and books a ticket to a Disney attraction, chances are he or she is a married professional between the ages of 36 and 55.

  • Live From NCDM: Amacai Offers Compiled Files Through ClientLogic

    Amacai Information Corp. has made its business and consumer lists available to the public. Under the terms of the deal, which was inked last Thursday, Fairlawn, NJ-based ClientLogic will bring the lists to market.

  • Live From NCDM: Tales of Database Buffoonery

    How many data miners does it take to build a model? More than you would think, judging by the stories told by Sam Koslowsky.

  • Total Marketing One Starts Database Division

    Total Marketing One, a North Liberty, IA-based direct marketing services agency has launched a consumer and business-to-business database division to expand its list services offerings.