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NBC Daytime is giving fans of the network’s popular daytime dramas Days of Our Lives and Passions a chance to win a little fame through a new loyalty contest. The NBC Daytime Rewards Loyalty contest lets viewers 14 and older submit their names to enter …

Kraft Foods targets New Year’s dieters with a sweepstakes and on-pack push for its South Beach Diet tie-in, using the tagline “Life is Better on the Beach.” Kraft touts its South Beach Diet tie-in on-pack Northfield, IL-based Kraft bows a new South …

More than 1.5 million postal records are available on the Direct
Discount Club file. These consumers responded to multi-channel offers to
receive discounts on a variety of products and services.

The Home Depot, Discovery Home Channel and Meredith Corp.’s Better Homes & Gardens will this month break a 10-month, multi-pronged campaign to build and give away a home.

When Visa signs on as an event sponsor, it goes all out. It is currently in relationships with the Olympic Games, the National Football League, NASCAR,

PROMOTION PROS touched every aspect of marketing in 2004, from screen to shelf. Branded entertainment took over prime time as early deals like product

Calling all aspiring filmmakers! Cingular Wireless is giving teenagers and young adults a shot at becoming small-screen Spielbergs via a new contest promoting

Vacation.com helps travel agencies send custom mailings

This issue, Direct begins a three-part series on the fundamentals of a successful database marketing program.