Search Results for: data

  • Security Breaches: A PR Nightmare, Or Much Worse?

    Who’s managing your security protocol? The answer is: most company’s security responsibilities are either undefined or divided up between several departments, leaving plenty of room for costly mistakes or security breaches, a panel said during the …

  • ESPN and Sprint Join Forces for Wireless Service

    ESPN will create the first national U.S. wireless phone service specifically targeted at sports fans. The new service, called ESPN Mobile, will launch in 2005. ESPN Mobile will offer fans sports programming and entertainment from ESPN on a mobile phone, …

  • The Case for Private Promotional Databases

    Business-to-business marketers have used private promotional databases to improve response and better target their mailings since the early 1980s. Now, says Linda Huntoon, executive vice president, of Greenwich, CT-based list services firm Direct Media, consumer merchants are starting to take advantage of them as well.

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  • Listline e-Newsletter

    Avrick Direct Inc. has appointed Infocore Inc. to manage the Credindex
    Credit Card 30 Day Hotline master file. There are 621,647 records from
    the last 30 days on file, plus more than 7 million records from the last
    12 months.

  • Listline e-Newsletter

    Country Marketing Ltd. yesterday took over management of the European
    Psychic Agency list of astrological product buyers. This file consists
    of 21,000 buyers from 2003 and 42,000 buyers from this year, including
    10,000 buyers from October.

  • Best Western Uses E-Contest to Tout High-Speed Internet Access

    Best Western is out to see how smart its customers and prospects really are with a rapid-fire trivia contest aimed at touting the chain’s free high-speed Internet access. The hotel chain began yesterday its High Speed IQ Challenge, where contestants log …

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  • Listline e-Newsletter

    * Opportunitylink.net * Illuminating Engineering Society * Business Supplies and Office Equipment Buyers * International Medical Database * Academic and Public Libraries * Millard Group Co-op * Short Cuts * Neiman Marcus * Barrie Pace NEW LISTS …

  • Screen Test

    While online marketers coined the phrase and continuously hone ways to grab eyeballs, the real-world battle for attention at shelf level is brutal and…

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  • Incredible Breakfast Offerings

    WALT DISNEY PICTURES and Pixar Animation Studios have teamed with Kellogg Co. to bring The Incredibles to breakfast tables through month’s end. As kids

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  • Kmart Readies Holiday Site, Sweeps

    KMART CORP. has revamped its Web site for the holidays, with plans for a daily sweepstakes. The new site launched Nov. 18 with improved browsing capabilities

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