Search Results for: data

The measurement and eradication of click fraud—bogus clicks on pay-per-click ads from anything other than honest potential customers—shot to the top of the hot-topic agenda in se4rach engine marketing when Google chief financial officer George Reyes told an analyst conference in December that such fraud was a threat to his company’s business model.

This is a master file of more than 1.1 million consumers who reported
health ailments during telephone surveys. Those listed provided detailed
health information about themselves or family members and verified their
postal addresses.

The European Union has launched a $60 million plan to protect children from pornography and racist sites when they surf the Internet.

Apparel, jewelry and software topped the list of items most purchased by consumers through spam, according to a new study conducted by Forrester Data on behalf of the Business Software Alliance (BSA) and the Council of Better Business Bureaus.

Kipen Publishing Corp. has appointed Listdata Management Services Inc.
to assume management of the Spare Time Magazine list of subscribers,
effective Jan. 21.

It’s out of this world. To better educate software developers about leading edge development technology, Oracle has launched a new online sweepstakes touting its top prize as a trip to space. The Oracle Space Sweepstakes is giving one grand-prize winner …

Motivating and rewarding employees has never been more important as years of layoffs have left employers with fewer employees, who have been asked to do much more with much less. Donna Oldenburg the show director for the Incentive Show and president of …

Colgate-Palmolive will cut 4,440 jobs as part of a four-year restructuring plan announced yesterday. Colgate hopes to maintain volume growth, improve profits, speed up product and marketing launches and further globalize advertising and sourcing. …

Hilton Garden Inn hotels and Twentieth Television have teamed in a sweepstakes to incent viewers to watch the syndicated Yes, Dear comedy series. Consumers can log on to YesDearSweepstakes.com or Hiltongardeninn.com for a chance to win a …

Pepsi-Cola North America has teamed up with one of NBC’s most watched television shows, The Apprentice, to award one lucky winner and a guest a chance to win tickets to the season finale through an online sweepstakes. Pepsi-Cola randomly chose one …