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Listline e-Newsletter
Morris Communications Co. has appointed Mail Marketing Inc. as manager
of the HorseCity.com Postal file. A total of 96,894 registered Web site
users are available. -
Agencies
EBay Hides Cash for Treasure Hunt
EBay members take the back roads in an online treasure hunt dangling as much as $225,000 in prizes. Hidden prizes drive traffic The Feb. 16-23 Treasure Hunt combines an instant-win game and a sweepstakes to drive site traffic and activities. Each day, …
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Agencies
RIF Offers ‘I Love My Pet’ Writing Contest
Non-profit children’s literacy organization Reading is Fundamental, Inc. (RIF) is sponsoring a writing contest for children to express how much they love their pet, offering the top winner a Because of Winn-Dixie prize pack worth more than $100. RIF …
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Digital Thoughts – Search Engine Space
This week’s Trends looks at the search engine space and ends by suggesting a shift in search is on the horizon. Search and the related pay per click advertising have been among the hottest industries on the net.
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LEGO Taps Experian for European DM Efforts
LEGO, the toy manufacturer, has signed a three-year contract with Experian to provide it with a database management system to help boost the speed and accuracy of its direct mail campaigns in Europe.
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Agencies
Yard-Man Dangles NASCAR Lawn-Mowing Experience
Lawn equipment manufacturer MTD is leveraging its Yard-Man brand’s NASCAR sponsorship by dangling a chance to have driver Kevin Harvick and his pit crew mow their lawn. Kevin Harvick on his Yard-Man racing mower Consumers can enter at participating …
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Listline e-Newsletter
ALC Data Management has been chosen to manage the Heron Dance list. Some
22,527 active subscribers and 29,734 former subscribers are named. -
Agencies
Musicland Web Site Rewards Bad Dates With Gift Cards
A bad date just might pay off through a new sweepstakes offered by Crankycupid.com, a Web site that rewards love-scorned consumers with free gift cards. Cranky Cupid readies his arrow to strike down-on their luck in love consumers Cranky, the …
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Agencies
Mattel to Release Lindsay Lohan Doll
Lindsay Lohan is coming to a doll near you. The Mean Girls star has become the latest face in the fall My Scene Goes Hollywood line. The doll, which will feature Lohen’s likeness, will wear a beige dress and a faux fur-trimmed coat ideal for a …
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Agencies
Lifesavers Shapes Flavor Sweeps
Sweeps turns sweets into game pieces Kraft Foods touts Lifesavers’ “true flavor” in a sweepstakes that uses the candy itself as game pieces. The Find the True Flavor Shape sweeps centers on Cherry and Wint O Green Lifesavers: Consumer who find a …
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