Search Results for: data

Marge Simpson lets her hair down in the new Dove commerical If Wilma Flintstone had a squirt of styling gel back in the old days in Bedrock, she may have been able to better manage that stiff, high-flying orange hairdo. That’s one of the premises for …

Loews Cineplex Entertainment Corp. is letting moviegoers in on the red carpet fun through a new sweepstakes tied into the Academy Awards for a chance to win $100,000 and other prizes via a watch and win element. Consumers can enter the Their Fame, Your …

Your partners are frequently put on hold and return calls are often delayed. The blinking AIM, MSN, or Yahoo IM messages are left unattended. Your affiliate sales/business development staff isn’t taking the initiative to resolve problems and you hav

As companies announced their prior quarter and year end figures, much of the recent industry news focused on 2004 being a record year for online advertising with hopes that the momentum would continue into 2005.

College students play detectives for the second year as the American Institute of Certified Public Accountants repeats its Catch Me If You Can campaign. Students solve crimes online for cash The online and on-campus effort encourages business majors …

Specialty Catalog Corp. now offers enhanced list segments from the Paula
Young and Especially Yours wig catalogs. More than 526,000 buyers from
the last 12 months are named. Paula Young and Especially Yours
Lifetrends, for example, features numerous interest and lifefestyle data
enhancements, such as celebrities, science, travel and woodworking.
Similarly, the LifePhases segment contains such demographic information
as age, income and presence of children.

In celebration of Black History Month, HBO is touting an online sweepstakes tied into the upcoming release of its Lackawanna Blues film. The film Lackawanna Blues tells the coming-of-age story about a woman who built a community and circumvented …

Microsoft announced the creation of a new global marketing communications group yesterday, a move John Kahan, general manager of Microsoft’s global relationship marketing group, called a “natural next step” for the company.

Promotech, a direct marketing support division of Ventiv Health Inc., based in Somerset, NJ, has launched a mail order and Internet pharmacy services division.

ALC Data Management has assumed management of the Human Rights Campaign donor file, a lesbian and gay civil rights group. The file consists of 191,444 donors who gave a $55 average contribution. Direct mail is the source.