Search Results for: data

NCRI, Englewood Cliffs, NJ, has launched the Credit Index Score for financial mailers, credit mailers and all other direct marketing offers in which consumer credit characteristics are used to define potential customers.

The American Society of Health-System Pharmacists (ASHP) has licensed its database to Redi-Mail Direct Marketing, a data management and marketing support services firm based in Fairfield, NJ. The agreement allows Redi-Mail to resell ASHP

Hasbro, Inc.’s Nerf brand is bringing basketball to life through an online sweepstakes offering one young fan a trip to St. Louis to see a Harlem Globetrotters game and attend other basketball-related event. Nerf offers sweepstakes for hoop fanatics …

A new start-up business file Hotline to Biz Entrepreneurs has been
launched. More than 1.6 million records are available.

JCPenney will break its spring advertising and announce its sweepstakes winner during the Feb. 27 broadcast of the Academy Awards. Diedrich Bader gets distracted on his way to JCPenney’s sweepstakes One spot touts the chain’s Biggest Star Sweepstakes, …

Response Media Products Inc. has been appointed list manager by the
address label firm Information Products Co. A universe of 1.5 million
records is available on the Information Products Co. Impulse Buyers
list.

Call abandonment rates and staff turnover are increasing at telemarketing centers worldwide, according to the Merchants Global Contact Benchmarking Report 2005 released by Dimension Data, a telecom technology firm based in London.

Tower Records plans to develop a multi-channel marketing database combining data generated online and from retail transactions, with the help of BeNow, a database marketing firm based in Wakefield, MA.

Cabela’s Inc., based in Sydney, NE, reported on Thursday that its direct marketing revenues increased 5.3% to $378 million during the fourth quarter of 2004. Direct marketing revenues for the entire year of 2004 fiscal increased 5% to $970 million.

Direct mail and Internet survey responses are the sources for LifeSource, a new-to-market lifestyle and behavioral database product.