Search Results for: data

Burger King Corp. is taking fans of NBC’s The Apprentice from the boardroom to the lunchroom through a new online sweepstakes, which offers the top winner two American Airlines tickets to a destination of their choice. The QSR is giving consumers a …

Shania Twain sings on DVD, not discs Procter & Gamble taps its four-month-old partnership with singer Shania Twain to launch a new disc for its Scentstories by Febreze air-freshener system. The scent (not music) disc, Shania’s Wishes for Spring, …

So you say you want to be the next hip hop star? Cingular Wireless, Sony Ericsson and Sony Urban Music are searching for the next up and coming star, offering one grand-prize winner the chance to record a mobile ringtone and win a new car. Unsigned …

The gay and lesbian civil rights organization Human Rights Campaign has
appointed ALC Data Management to oversee its list of 191,444 donors,
including 111,000 postal and telemarketing records for targeting
activists. About 41% of these donors are women. The average contribution
is $55. Direct mail is the source.

A financial behavioral segmentation model comprised of research data and
recent consumer behavioral data has been used to develop of list of 29
million consumers with a predictable propensity to respond to an annuity
offer. These individuals have a median age of 41 and a $52,000 median
income. More than half are homeowners and more than one-third have
children.

A campaign combining DRTV, print, direct mail and online efforts will help Fleetwood Enterprises Inc. launch a motor home shared-ownership club.

Unica Corporation, Waltham, MA, has introduced several enhancements to its Affinium suite of software products

Pepsi-Cola Co. is renewing its under-the-cap promo, doubling its 2004 offer with 200 million free songs, and introducing the chance to win Apple iPod minis though a sweepstakes. The promotion, open to consumers 13 and older, offers a one-in-three shot …

Snapple is breaking with tradition by kicking off an integrated marketing campaign during the chilly winter months. Snapple readies sampling and events as part of a major integrated campaign The beverage maker brought back the “Snapple Lady” earlier …

Looking for that dream job? Perhaps you’d like to travel to Los Angeles and tag along with a celebrity reporter to hear the latest gossip and meet superstars face to face. Or, maybe you’d like to spend three days at the Godiva Chocolate Co. tasting …