Search Results for: content marketing

Personalized, branded enewsletters can help consultants at direct selling organizations like Tupperware and Avon drive revenue and referrals.

The Federal Trade Commission has issued a report recommending, in part, that data brokers offer consumers greater transparency into, and control over, data collected and stored. The report also recommends a central web site where consumers can learn about data compilers by name, understand their proceesses, and exercise rights of access to their data.

After a highly successful run in the APAC market, Affinity is scheduled to launch its innovative Display Media & Monetization Solutions to the rest of the world at the upcoming Digital Marketing Event – ad:tech San Francisco.

Understanding your most active Facebook fans and targeting them with unique content can dramatically improve virality.

Facebook’s Timeline offers marketers an opportunity to tell a larger, more engaging story around their brands and its history or culture. Here’s what to make of that chance.

According to comScore’s white paper titled “Changing How the World Sees Digital Advertising,” nearly a third of digital ads are not “in-view” and, thus, wasted. The study was a vCE (validated Campaign Essentials) Charter Study. vCE is a comScore solution that validates whether or not impressions delivered…

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

Red Square’s cat ad had nothing to do with their agency, but it had everything to do with what Facebook users want, which is to be left damned alone by advertisers.

Shoppers have thousands of ways to ask for products they want. But if a marketer’s website can’t recognize those requests, the opportunity to make a sale vanishes. Guess Inc. is using a new website platform that recognizes a wide variety of synonyms entered into search engines to direct prospects to relevant offerings.
The fashion marketer’s organic search efforts have paid off, attracting customers more likely to want specific products–and pay premium prices for them–rather than pulling in bargain hunters.

Observing customers and monitoring their feedback can offer important insight into their desires and consumption patterns.