Search Results for: content marketing

The term data scientist is one of the trendy and sexy professions of 2013. Little did I know, I was actually a data scientist back in 1987.

A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.

Mobile ad creative sucks. That was, more or less, one of the main takeaways from “Technology, Marketers & Customers: The Next 10 Years,” a session during Advertising Week 2013.

When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors

Salesforce has put together an infographic showing what the integration of marketing automation and CRM platforms looks like. “While CRMs and marketing automation have a lot to offer on their own, integrating the two systems can provide your organization with a supercharged suite of tools that can give sales and marketing teams a dramatic edge […]

Email is a common tool for marketers looking to generate and nurture leads. Nevertheless, with wide adoption come widespread blunders. To help marketers tread carefully through the path to successful email campaigns, we spoke with some experts who point out 10 common pitfalls to avoid. Not Engaging Upfront One of the biggest mistakes B2B marketers […]

By Micky Long, vice president and practice director of lead nurturing, Arketi Group

Two unrelated personal events recently got me thinking about the value of customer loyalty and what, as B2B marketers, we can do to drive deeper connections from customers. One answer, which deserves more thought, is to occasionally forego our automated, scheduled content marketing to be more spontaneous.

When you are setting objectives for online video, there are three buying models that require unique creative executions and consideration.

A recent survey revealed 20% of U.S. marketers no longer allocate separate traditional and digital marketing budgets, but instead incorporate digital activities directly into each marketing function.

Many consumers say they think personalization is a superficial tactic. But it’s popular among marketers. Where’s the disconnect?