Search Results for: content marketing

It should come as no surprise that data science is automating the buying of supply side inventory for online advertising, and it’s gaining a sizable foothold.

Here’s a short list of 8 of the 20 best practices for deeper engagement for video content marketing. Get the other 12 here too.

A decrease in mailing frequency and a increased focus on modeling boosted National Geographic Society’s year-over-year response rates.

Political marketers today must rely on a variety of marketing media to reach voters.

Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with the customer and moving back all through the organization.

A mobile marketing tour is an important marketing component in Red Roof’s launch of its new PLUS+ lodging properties.

If you don’t learn how and where to reach Millennials, be prepared to lose their business.

Adding tactile marketing to your existing digital strategies is a proven strategy to increase the overall effectiveness of your marketing investment

An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.

To build a new category, you not only need money to invest. You also need to be fearless and just a bit crazy. Here’s why.