Search Results for: content marketing

Social business is happening in real time 24/7, affecting all business functions, and exciting opportunities abound for teams that are ready to embrace social analytics.

Optimizing content for lead nurturing means creating an effective promotion strategy that will give you the best reach and sharability.

Moodgeisting ties back to several historical doctrines focused on eliciting consumer emotions. But what does it mean to data-rich marketers?

Goals for content initiatives aren’t so different from — and should align with — your company’s global marketing goals.

Are you getting the lead generation and sales engagement you want from your gated content?

Marketers may understand their customers, but the sales team has a unique relationship with prospects that too few marketing departments are leveraging.

Cultivating an active social audience is good for business, but these five pitfalls should be avoided when investing in social media activations and campaigns.

Best practices for content marketing webinars includes a number of key items including, the title, promoting the speaker and updating the message.

At the 2015 Consumer Electronics Show sensor analytics, geo-location, and web and social data capture were all big trends—and the volume of data will just grow exponentially as a result.

Is your organization active, inactive, proactive or reactive when it comes to digital marketing?