Search Results for: content marketing

Content marketing is all about individualized communication with an authentic approach to building engagement. Why not deliver that to the mobile phone.

Sarah Gorvitz, brand director of Stoli, shares details on the definition of content marketing, advertising that doesn’t appear as advertising, metrics and more.

No matter what the end goal, there is no doubt that the rise of online influencers impacts how consumers choose products. Here’s 7 best practices.

In B2B marketing, it all starts with leads—you need to acquire them, nurture them and then guide them to convert. Figuring out the best plan to make that happen is essential

Amidst all the current industry clamor over mobile ad viewability, why isn’t anyone talking about the role of the touchscreen?

The role of marketing is shifting and evolving across organizations, and many forward-thinking CMOs are using Marketing-as-a-Service as a way to focus on core competencies and gain competitive advantages.

Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots.

In an age of immediate access and increasingly complex buying processes, it’s never more important to maximize your media spend: 5 Actionable Tips

Using targeting alone is a missed opportunity when it comes to engaging with users–personalization is the key to connecting with the right audience at the right time.

A brand case study is an important tool to show off your hard work. This inforgraphic showing do’s and don’ts will help you get it right.