Search Results for: content marketing

Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.

Learn how to capitalize on real-time data for better customer engagement in a free live webinar.

Today every brand knows customer engagement is essential. But how do they move beyond metrics around pseudo engagement and deliver a great message?

Video marketing is getting high marks as a means of communicating content to consumers. In fact, 60% of site visitors will watch a video before reading text.

This article helps sort how the differences between native advertising and content marketing to help brand marketers decide what would work best for them.

The new FTC Endorsement Guides have significant implications for brands that are accustomed to incorporating consumer or influencer endorsements into marketing strategy.

Do you have a huge bench of seasoned writers, editors and analysts on your content marketing team? Or, more likely, is it just you, you, and, well…you?

A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.

Synchrony Financial CMO Toni White has a unique perspective on what it take to launch a new brand to both the public and an internal team.

There’s plenty of discussion going on around vertical videos. Here’s an update on what you need to know.