Search Results for: content marketing

Storytelling is one of the hottest trends in marketing. A vast majority of B2C and B2B marketers are using the tactic to attract consumers.

The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.

Learn how home furnishings retailer Z Gallerie paired social creative insights with advanced audience data to drive a 62% return on ad spend in a free webinar.

Focusing your campaign on one product benefit can be a huge risk—but it might be the best move you can make

As you plan for 2016, consider how thinking more like LeBron James could help improve your marketing strategy.

Mobile online video ads are turning off consumers because publishers are reverting to things like autoplay, no sound and short definitions of a view.

We thought it would be a good time to check in with the leaders of some of our PROMO and B2B Top Shops, to get their take on the top trends of 2015—and what will be the biggest trend to come.

You can’t expect disengaged channel partners to build engagement around your brand. Here’s 3 tips to get them on your side.

Video marketing is a smart way to reach audiences on a one-to-one level and get them to engage with your content.

E-marketers can make still make small adjustments that can have a big impact before Christmas. Here’s 5 ways to make your holiday marketing more merry.