Search Results for: content marketing

True personalization is a tall order, especially when you consider the fact that brands’ audiences largely consist of anonymous users.

NBC Universal is replacing advertising on some of its shows this week with content marketing paid for by American Express.

Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on challenges facing marketers when it comes to engaging leads and B2B conversion.

Great Wolf Lodge is testing storytelling as a marketing tactic, to see if an emotional connection with consumers coverts to sales.

Consumers may be addicted to social media but that doesn’t make it the best relationship building channel. Consider the power of email marketing.

Are you a B2B marketing expert who wants to share their marketing expertise and knowledge? Join us at B2B LeadsCon.

For B2B marketers, video is becoming more than just a way to engage prospects in social channels. It has become a—if not the—preferred medium for content-hungry buyers.

Here’s several important facts about email B2B and B2C marketers need to make the most of email marketing.

Market research needs to evolve to adapt to changing customer behaviors and attitudes. Here’s why your research needs to move to the next phase.

CMOs must have a strategy in place that ensures they rank highly for the right keywords when it comes to mobile phone search.