Search Results for: content marketing

Seth Barron, head of creative business partnerships at Google|YouTube ZOO, on best practices for content marketing.

If managed properly, an affiliate marketing program can account for 5 to 15 percent of your brand’s online revenue

With the myriad of content choices and outlets now available to widespread audiences, a chief differentiator for publishers going forward will be the delivery of original, exclusive video content across their platforms.

Users are up to their necks in mobile apps, and many are deleted quickly. How can you increase engagement and retention?

Many B2B firms struggle with today’s content-heavy sales process. Only 27% of the leads marketers send to sales teams are qualified; 79% don’t convert.

We all know the numbers for video viewing are insane: billions! Is your video marketing up to speed?

Here are three things to keep in mind when marketing to college students, including Gen Z, over the next several years.

Associating with popular musicians can lend a brand instant credibility with its audience. Data can help decide which artist works best with your brand.

To get the full picture, your marketing and analytics teams may have to manually collect and integrate customer data using a number of tools.

Marketing isn’t made easier just because the digital age has created more ad platforms. In fact, all of these opportunities make marketing more complicated.