Search Results for: content marketing

With the focus on influencers and the proliferation of sponsored content, authenticity
has never been more important. Here are 7 red flags to watch for.

A competition to find the country’s top electricians is helping Ideal Industries build brand and draw new professionals to the trade.

As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends on the subject. Here’s what you need to know.

Got bad data? Make keeping your data clean and current one of your new year’s resolutions in 2018.

Gen Z may be moving in on Millennials as the go-to-market of choice,
but marketers may want to take a second look at silver surfers.

Moët & Chandon’s head of U.S. consumer engagement, Christine Ngo, on implementing
new forms of digital holiday marketing for the centuries old brand.

Consumers’ physical relationships and communications are bound to the digital world — and your brand experiences must be too.

There is a lot of misinformation that creates unrealistic expectations around content marketing and prevents many businesses from succeeding. Don’t let these five myths slow you down.

Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well.

As marketing teams strive to set a new bar for content and feature richness,
what can they do to protect ecommerce site performance in the process?