Search Results for: content marketing

We spoke with Old Spice about its latest campaign, how the brand is approaching experiences and its most recent cause marketing initiatives.

Yahoo Finance’s largest ever virtual event, “All Markets Summit: The Path Forward,” takes place from October 25 – 26. Cynopsis caught up with Joanna Lambert, President and GM, Yahoo, to talk about the summit, the rewards of educating people about finance – and maybe get a little financial advice.    At a time when many […]

Jessica Rodriguez joined Univision as a graduate intern twenty years ago and worked her way up through the ranks to her current role as Chief Brand and Impact Officer, championing diversity, equity, and inclusion both internally and for the industry at large. As brand steward of the media powerhouse, she has spearheaded some of the […]

We spoke with Canon USA’s lead marketer on the project about how the brand tapped the creator community to spread awareness of coral reef conservation efforts.

  NBCUniversal Television and Streaming rolled out an extensive marketing campaign to engage fans of the Child’s Play franchise, as it prepared for the October 12 launch of “Chucky” on USA and SYFY. From early buzz to mass awareness, Ellen Stone, EVP, Marketing, Cable Consumer Engagement and Brand Strategy, explains how her team created one […]

Before investing in a podcast, brands can determine its potential value by asking these specific questions.

By Andrew Budkofsky, Chief Revenue Office, Glewed TV   CTV has been one of the most talked about media channels during the pandemic. As consumption rose, more platforms launched and the spending followed. Marketers have already committed to spending $4.5 billion in CTV advertising for the upcoming season, 50% more than what was spent last year. With […]

How Gap is connecting with consumers by collaborating with culture influencers and optimizing its media mix across the entire marketing funnel.

When it comes to placing the consumer at the center of your marketing, it must be done strategically.

Following are three strategies marketers can tap when advertising to Black audiences in order to develop content strategies that ring authentic and build brand trust, according to an article in AdExchanger.