Search Results for: content marketing

Lingopie has tapped into people’s enthusiasm for television with an interactive SVOD platform leveraging TV shows, movies and music to help teach foreign languages. The company was launched in April 2019, by David Datny and Roy Oppenheim; CEO Datny offers insights into what makes the platform a success. What types/genres of TV shows are best […]

L’Oréal’s Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself–plus digital shopping trends in 2021.

An exclusive list of the top 200 brand engagement and experience agencies serving the U.S.

Payment app Klarna is leveraging the growth of esports and gaming during the pandemic as a means to reach consumers through shoppable livestreamed Twitch events.

SelvaRey CMO Brielle Caruso discusses the rum’s rebrand, the importance of experiential and diversity in the spirits industry.

Discovery is planning to launch a streaming platform in order to improve advertising measurement and attribution.

With industry shows and events still on hold for the most part, B2B brands like Nutanix have turned to virtual experiences to engage with prospects.

COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.

Go Green is a digital makeover show with an element of wish granting, a dose of environmental learning, and assists from Mark Ruffalo and Don Cheadle. Lucia Entertainment co-founder and CEO Nicole Winters talks about the project with Cynopsis.    How is Go Green different than other home makeover shows?   Our focus is on […]

With the approach of holiday shopping season, Daniel Elad, Chief Strategy Officer of TheViewPoint, offers a look at key CTV viewer groups – their psychological peculiarities, content preferences, interests, and purchase habits –  to help brands define the right approach to their target audience. Connected TV is one of the cornerstones of the digital television […]