Social media platform TikTok is incredibly popular with Gen Z consumers. Learn how marketers can engage them effectively.

As the UNGA meeting gets underway, a campaign to end Malaria has spread across NYC through an AR digital and out-of-home campaign.

As change occurs, how can brands win over audiences through these new mediums? These questions are critical moving forward.

Adam Grossman, CMO for Boston Red Sox/Fenway Sports Management, fills us in on trends, challenges and what he and his team have planned for fans.

Shark Week kicked off yesterday, and brands like Southwest, Century 21 and LandShark Lager are riding on the fins of the annual event.

L’Oréal’s chief digital officer, Lubomira Rochet, talks digital transformation, restructuring the marketing department and testing media buying in-house.

Wells Fargo EVP and head of integrarated marketing Michael Lacorazza shares how the bank shook up the status quo to connect with B2B audiences.

CM Weekly for the week of April 21, 2019 Let’s get right into it: Influencer marketing is a tantalizing option for most marketers, but with its popularity on the rise and more than 320 new influencer platforms and agencies in the market just this year alone, marketers have to do extra due diligence on who…

The 10-minute Jack Daniel's AR journey gives users an engaging experience rich with stories and visuals.

Michael David Winery launched a face filter app, which allows users to become their favorite characters from the Freakshow wine brand.