Search Results for: augmented reality

  Thursday June 23, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. FaZe Clan has the green light to go public, where they will be listed on the NASDAQ exchange following the org’s merger with SPAC was “declared effective” by the SEC. Last October, FaZe Clan announced plans for the […]

Paul Mitchell’s blooming, garden-themed activation at Ulta’s annual Beauty Field Leadership Conference was hard to miss.

Wednesday June 1, 2022 FOX Sports named three-time NFL Pro Bowler Greg Olsen as this season’s lead NFL analyst, joining play-by-play announcer Kevin Burkhardt in the booth. Erin Andrews and Tom Rinaldi, along with rules expert Mike Pereira, round out the team as they prepare for the network’s top regular and postseason games – culminating […]

  Thursday May 12, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. ESL Gaming brought on Acer’s gaming brand, Predator, to serve as its official OEM partner for ESL One and DreamLeague. The new partnership kicks in with the ESL One Stockholm Major 2022, and will also cover Dota Pro […]

Wednesday May 4, 2022 Round one of the 2022 NBA Playoffs became the most-watched on ESPN since 2014, according to Nielsen, with the eight games that ran on the network averaging 3,346,000 viewers, up 28% from 2021 and 69% from 2020. The slate now ranks as the third-most watched first-round of the NBA Playoffs on […]

Friday March 18, 2022 Greg Norman and the new LIV Golf Invitational Series announced plans to launch in June with a slate of eight events around the world and dangling individual and team play prize money of $255 million to participants. The first event will take place in London at Centurion Golf Club from June […]

Wednesday March 2, 2022 Turner Sports continues to crank up its sports offerings, this time locking in a deal with the U.S. Soccer Federation for an eight-year multimedia rights agreement that will make TNT/TBS and HBO Max the exclusive English-language home to more than 20 Women’s and Men’s National Team matches each year. The deal […]

Friday February 25, 2022 Amid Putin’s invasion of Ukraine, UEFA will now move the 2022 UEFA Champions League out of Russia with the formal decision set to be announced today at an UEFA executive committee meeting, according to multiple reports. The men’s soccer game was originally slated to take pace on May 28 at Saint […]

State Farm recently got in the NFT game with a digital + live sponsorship program that kicked off the NFL season with an augmented-reality scavenger hunt.

We spoke with Qualcomm SVP and CMO Don McGuire about the brand’s ambitious plans, marketing with empathy during the pandemic, how the brand is positioning itself around the Metaverse and more.