L’Oréal’s chief digital officer, Lubomira Rochet, talks digital transformation, restructuring the marketing department and testing media buying in-house.

Wells Fargo EVP and head of integrarated marketing Michael Lacorazza shares how the bank shook up the status quo to connect with B2B audiences.

CM Weekly for the week of April 21, 2019 Let’s get right into it: Influencer marketing is a tantalizing option for most marketers, but with its popularity on the rise and more than 320 new influencer platforms and agencies in the market just this year alone, marketers have to do extra due diligence on who…

The 10-minute Jack Daniel's AR journey gives users an engaging experience rich with stories and visuals.

Michael David Winery launched a face filter app, which allows users to become their favorite characters from the Freakshow wine brand.

Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.

Here's a look at how several branding, including Pizza Hut, Sleep Number and Mercedes-Benz activated during Super Bowl weekend.

Shackleton Whisky and Shazam turn gift boxes into augmented reality experiences to bring the brand's story to life.

SunTrust is using new Snapchat tech, digital plays and plenty of interactive experiences to engage Super Bowl fans.

Here are some proactive steps marketers can take to satisfy consumer demand in this new era of efficiency, simplicity and convenience.