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Redesigned postcard mailings helped a suburban Philadelphia real estate broker increase its direct mail response rates by 46%, after increasing his direct mail spend by 36% over the last two years.

Here are some expert tips to take before you develop and launch your mobile marketing campaign.

In a short-term program from Starbucks, customers can download an app and send Valentine

New Citi App Lets Loyalty Members Pool Points Through Social Networks

Digital shopper marketing tools are clearly enhancing the consumer shopper experience, both for the marketer as well as the shopper.

The economy’s still shaky and consumers are still nervous about opening their wallets. But that doesn’t mean promotional marketing gets to take a breather. More than ever, the burden remains on marketers to conceive of, execute and measure innovative and convincing promotions that will ultimately help seal the deal. Promo talked with promotional experts about what 2012 may bring for marketers and their agencies.

Coca-Cola carries the vision of its marketing future on one piece of paper. It includes developing and executive creative marketing programs across the globe using a handle it calls, “liquid and linked.” The strategy centers on storytelling; taking great, fun, creative stories and spreading them to the furthest reaches of the world using, in part, the muscularity of mobile and social media, or, as Coca-Cola puts it, modern day word of mouth.

Marketers often overlook Flickr as a pivotal resource in the social media space, when in reality the photo-sharing platform is a valuable resource to access millions of consumer viewpoints from all across the globe. . Flickr currently has 40 million active users, hosts 6 billion images, and has increased user uploads 20% year-over-year for the past five years.
It can be a marketer’s dream as long as you know the five points of value that it can deliver.

Coupon platform Valpak has branched way out from the iconic blue envelope as a delivery channel, launching a Valpak.com Web site, rolling out its own branded mobile apps

The Lynx brand, known as Axe in the U.S., got a whole lot of attention from commuters last month at the London Victoria Train Station when an ad on the floor asked people to