Search Results for: Marketers on Fire

Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have a chance of successfully harnessing this incomparable resource. All companies face four critical issues addressable […]

Besides nagging issues of politics and personalities, what makes this game challenging is every member of a company’s c-suite has a different agenda.

Push notifications from mobile apps have gone through several phases of evolution in terms of content format, trigger points, and personalization scale.

As traditional advertising inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content.

When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been.

Nissan CMO Christian Meunier lit a roaring fire under the brand’s agency by publicly shaming it to bring new and innovative ideas to the table.

Warner Bros. and DC Comics have teamed up with Amazon to create a “choose your own adventure game,” where players investigate the deaths of Thomas and Martha Wayne.

Coca-Cola hopes that its new campaign, “Taste the Feeling,” will spark a fire under sales, which have been flagging for more than 10 years.

The article lays out 10 areas the author says agencies may not be truthful about when dealing with clients.

Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops what clients could do to keep the spark alive. Pulse220 CEO Craig Erlich says he’d love it if clients […]