God, I love an ad that says Shape up. I've noticed them more and more the last few months. My favorite is the Citibank TV spot where the fire and police

Kraft Foods, Northfield, IL, will blow out the holidays with a train-themed sweepstakes, premium offers, and heavy in-store displays covering 48 brands.

In July, Seattle became Baseball Central in addition to the home of grunge bands and coffee shops as it hosted the Major League Baseball All-Star Game.

The events not the handouts are what put sampling campaigns over the top these days. The medium has yet again become the message. While the novelty of

It would be hard to pin these failures on any one reason. Each company had its own pathologies IT'S A SAD THING when a company goes down, leaving thousands

As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their quests to connect with consumers in new ways

They're everywhere! PROMO fired up the Web browser for three hours of surfing one day, and blearily pushed away from the computer having encountered a

Fundraising is a minefield that can blow the rhetorical legs off amateurs and dilettantes WAY, WAY BACK, in kinder and gentler times, fundraising could

Amazon.com saw its net loss drop from $317.2 million in second-quarter 2000 to $168.4 million in the same period in 2001. At the same time, the Seattle-based

Emotions play a major role in the state of the American economy, and business leaders with a positive outlook will fair much better in the long term,