Samsung Electronics America, Inc., and the Cable & Telecommunications Association are holding two promotions to get consumers interested in high-definition TV.
The first, a Samsung retail offer gives a $200 Visa gift card to consumers who sign up for a digital cable service with HDTV and purchase a Samsung digital TV. The cable companies, under the OnlyCableCan umbrella, are Adelphia Communications, Comcast, Cox Communications and Time Warner Cable, and cover approximately 75% of U.S. television households.
In the second effort, an exclusive live Bon Jovi concert appearing only on HDTV network INHD2 on Nov. 21 is promoted via the Internet, print, TV and a retail offer. Samsung will also offer a live Web cast of the concert at Samsungusa.com/bonjovi. The concert kicks off a monthly concert series featuring high-profile music artists on INHD/INHD2 through February.
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