Reliant Interactive Media Corp., Clearwater, FL, scheduled the debut of its Rolling Stones memorabilia campaign on Jan. 24, at 1 p.m., on television station KICU, covering Oakland, San Jose, and San Francisco.
The infomercial coincides with the Stones’ No Security Tour that kicks off today at the Oakland Area. The infomercial will air in each city on the tour, just before the Stones’ arrive. Plans call for the campaign to continue during the European leg of the tour, with the spot translated for local audiences.
In addition to be able to order Stones memorabilia with a toll-free number, buyers will also be able to use Reliant’s Web site, www.lifestylesmall.com.