Rapp Collins Worldwide (Omnicom) has been named agency of record for the Brinker International family of restaurant brands, including Romano’s Macaroni Grill, On The Border Mexican Grill & Cantina and Maggiano’s Little Italy.
Cindy Davis, managing director, Rapp Collins, Dallas, will lead the account team with campaigns rolling out early in 2006. Budget was not disclosed.
Becky Johnson, senior vice president for marketing and brand development for Dallas-based Brinker, noted in a statement that the choice signals a move towards a more “customized, personalized” marketing focus for the company, including targeted ROI driven communications.
Brinker has over 1,500 locations in 24 countries.
