Rainbow Brite and Nickelodeon's NickJr.com have partnered to promote the cartoon character's merchandise to consumers.
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| Rainbow Brite characters |
A new Web site, www.rainbowbrite.nickjr.com, directed to three-to-eight-year-olds and their moms, will feature the Rainbow Brite story, interactive games and showcase the collection of Rainbow Brite toys.
Banner and pop-up ads support Jan. 12 through May 31, 2004.
A sweeps will run for five weeks, beginning Feb. 23, and will award one grand-prize winner a five-day trip to Orlando, $500 in spending money and VIP-tour access to Nick Studios. In addition, 500 other winners will receive a Rainbow Brite doll.
New York City-based LP Chan handles p.r.
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