Q&As

The average cost of automaker incentives was $2,801 per vehicle sold in September, representing an 18% increase, $444 higher than the average cost in September 2007, according to a report from Edmunds.com

T.G.I. FRIDAY’S: restaurants have added another incentive to boost membership of its Give Me More Stripes Program

The California Milk Advisory Board is for the first time letting consumers pick its next Happy Cow

For the seventh year running, General Mills’ Cheerios brand will make reading a part of kids’ daily nutritional requirements with its “Spoonfuls of Stories” promotion

In direct marketing there is financial strength — at least, more so than for the economy at large. In 2009, U.S. sales will grow by 3.8%, to $30.96 trillion. But DM sales will jump by 4.5%, to just under $2.15 trillion, according to new research from the Direct Marketing Association.

In the face of an uncertain economy, direct marketers must separate what they can control from what they can

Many American marketers feel that they

The makers of Vaseline are driving a campaign for a new line of men’s skin lotions with star baseball and football players as spokespersons, and a sweepstakes

Family Dollar Stores, Inc. has promoted Dorlisa K. Flur to executive vice president, strategy and marketing

Kids and great copywriters have something in common. They both understand the power of clear and simple communication. Learn how to apply this to your next marketing campaign