Q&As

Most catalog creative and marketing departments spend oodles of time working on their front cover. The back cover? It’s treated as quite literally an afterthought. Here’s why the back cover is just as important as the front

Your creative team’s impact on customer relationships is heightened by the nature of loyalty marketing — marketing based on dialogue. This is why you need to get your brand’s creative team on board with the marketing program

The Food Network is collaborating with Sony Pictures Home Entertainment to bring Paula Deen, Rachael Ray and others of its celebrity chefs into supermarkets

Momentum Worldwide has hired Joe DiMuro as executive vice president of music and entertainment.

Newcastle Brown Ale is set to introduce its second complimentary guide in November to bring attention to its beer as the holiday season gets underway

North Carolina has settled with an Arizona telemarketer that allegedly sold state residents credit cards they never received, according to Attorney General Roy Cooper.

Domestic and international mail and parcel volumes continue to grow, despite predictions that they would decline because of the advance of electronic commerce, according to the Universal Postal Union.

This week, Meet the Broker features Amanda Fenchel, who shares some ideas about targeting new parents and pre-testing list data

At the end of a grueling six-day competition, two winners emerged from the Netflix Popcorn Bowl in New York City’s Times Square with a world record on Tuesday after viewing 57 movies in 123 hours and 10 minutes

Procter & Gamble’s Duracell brand is once again on the hunt for five ambassadors to deliver holiday gifts to patients in children’s hospitals this year, and has partnered with actress Maggie Gyllenhaal to do just that